Active and Aggressive Marketing Strategies

Customized Home Marketing Plan

Here is what you should expect from your marketing plan:

• Preparing a customized The Shallis Group Home Value AnalysisTM (comparative marketing analysis) specific to your area, we will work side by side with you to determine the key selling features of your home. Finally we will determine an appropriate listing price for your home.
• Maximum Visibility: Submit your property to the MLS so all home buyers will be able to see your listing. Every detail of your property will be entered into the Multiple Listing System. This will allow all other REALTORS® to have full access to your home.

What does this mean to you?

• Within 24 hours of signing your listing agreement, all board members will have access to information about your property. At any time, should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all features and benefits to your home. Since 80 to 90 percent of all buyers are currently working with a REALTOR® we want to immediately expose your home to these agents for their potential buyers.
• Place a respected and highly recognized sign in your window, yard or on your building. As your 24-hour a day, 7 day a week silent sales professional, this tool alone will drive more traffic to your home.
• Position a lock box on the door of your designation. To allow for maximum exposure, REALTORS® from all area real estate companies will have access to your home through the lock box and an extra key. All showings will be approved by you and facilitated by our team.
• Place your listing online on numerous sites, including Trulia, Zillow, Realtor.com, HomeGain, Google, and Yahoo Real Estate to name a few! Classifieds. We will prepare fully customized advertisements, which will effectively communicate the superior selling features of your home. Incorporating interior and exterior photography, all advertising will be aggressive and updated on a regular basis.
• Promptly present all sales offers to you. All offers on your property will be presented to you in a timely manner. Each contract will be explained thoroughly, which will allow you to make an informed decision on which contract to accept.
• Schedule all showings of your property. Our office will handle scheduling the showings for your home around your schedule and our weekend hours make it even easier for other agents to show your home.
• We not only want to expose your home to real estate agents with current home buyers but also gather information from other agents. This will allow us to market your home more effectively and increase the likelihood of a successful sale.
• We will market your home to the agents in our office who are already working with buyers, as well as to the local area agents, working to drive as much traffic as possible to your unit. We will do this by phone and viral marketing (email-web), at our company meetings, through our weekly e-mails, and faxing local real estate offices.
• Currently, our office is one of the top rated offices in all of Hudson county. Our office sold over 120 homes last year! We have assembled a group of the most committed, professional and successful agents in our marketplace. As a team, we all work together to get properties sold and that means more professionals exposed to your property, which results in more qualified buyers seeing your property
• We will feature your property on our high impact, results-driven website: www.TheShallisGroup.com through exposure on our website we will drive potential buyers to your home.
• Negotiate the transaction with the Buyer's Agent. We will negotiate the sale of your property on your behalf to the other REALTORS® and obtain the highest possible price and best terms available.
• Marketing your home is only the beginning. With many properties to choose from on the Jersey City and Hoboken "Gold Coast", most buyers will have second, third, and fourth choices for homes that meet their needs. Keeping your buyer interested in your property while getting you top dollar for your home is our specialty.
• Finalize the closing. You will be guided through the process of selling your home. This transaction will be easy and effortless on your part. Just sit back, relax, and leave the whole thing to us!
• We have to monitor every aspect of the closing daily and agents who are not technologically organized and advanced can not possible give you the same level of attention to detail that we can!
• Virtual Tours on our website. A virtual tour of your home will be placed on this site to showcase your home to potential buyers.
• According to the National Association of REALTORS®, 82% of all buyers start their search for their new home on the Internet. We provide a detailed listing of our properties for sale as well as any important information about the area.
• Open Houses. If you desire, we will hold open houses to expose your home to potential buyers.
• Phone all potential buyers with details of your home. All buyers that we are currently working with will be informed about your home.
• There are 2 methods to market your home. Passive marketing. We could sit back in the office and WAIT for the buyer to call about the listing. Or actively market your home by taking the time to go out and find a buyer. By aggressively prospecting, we are essentially bringing your home to potential buyers. This allows us to be in control of the market rather than waiting for someone else to do our job for us.
• Contact you regularly with listing status reports. We will contact you each Monday and we will advise which agents showed your home during the weekend and follow up with them for showing feedback.
• You will be given constant updates as to the current market conditions and how they will affect the sale of your property. For a successful sale to take place all parties must be educated. You have entrusted us with the most important financial asset that you own and it is our responsibility to see to it that all of the important decisions you make are based on solid information.
• Create special feature cards. These cards will be placed strategically around your home to draw attention to the special selling points of your house.
• Advertise in local media. We will advertise in local media specific to your area.
• Once a potential buyer sees your home and calls our office that buyer will be immediately qualified as to whether or not they are serious about purchasing your home.
• REALTOR®.com Your home will be showcased on REALTOR®.com. This website is one the most used site by potential buyers. This can increase interest in your home by up to 10 times the normal traffic.
• Flyers delivered to Real Estate Offices in your area. These brochures will be sent to all Real Estate Offices in your area to gain exposure to other agents.
• E-Mail Campaign. Personalized e-mails will be sent out to all of the major "buyer's agents" in your area so they know all of the special features and benefits of your home.
• According to the National Association of Realtors, 80% of all the sales are made by 20% of the agents. Most agents will take your listing and then WAIT for someone to sell it for them. We realize that your property will most likely be sold by one of these top agents. This is the reason why we take an aggressive approach to constantly expose your property to the best agents for their buyers.
• Mail "Just Listed" & "Just Sold" Flyers to surrounding properties. We will mail these flyers of your home to the immediate area to increase exposure in your neighborhood.
• Provide Professional Home Staging Services. Because a staged home typically sells quicker and for more money, we will assist you in staging your home to maximize the sell of your home.
• Easy financing for your buyers. Through partnerships with numerous financial institutions, buyers will be offered industry-leading rates and financing options.
• All potential buyers are pre-screened and pre-qualified. Your potential buyers are guaranteed to secure the best rate. There are dozens of Loan Programs to meet any needs of your potential buyers. The best service ensures a smoother transaction.

For a testament to our effective marketing strategies, visit our Sellers Testimonials page of this site to review the numerous testimonials provided by past satisfied clients.

We are committed to helping you sell your home quickly and for the most money. Contact us today for a no-obligation home selling consultation.